Here is what you will find inside
The Lean CMO: Low-and-No Cost Marketing Tactics to Run Like a Fortune 500 Company
The Lean Attitude
Explain and describe the attitude a lean CMO should possess and how you can acquire this attitude of mind.
Email Marketing
Why email marketing is an essential strategy of all LCMO’s.
Lean Video Marketing
Explain the benefits of video marketing and how a LCMO uses video.
Become a Content Machine
Discuss some practical steps to always having relevant content to distribute.
Lean Web Strategies
Describe the path to create a great website on a lean budget.
The Future Disruption
Talk about future disruptions that are inevitable and how to take advantage of them.
